Property With Potential

Discover how to identify and invest in property with potential in the UK. Learn common pitfalls to avoid and the financing options available.

Property with potential

Uncovering Hidden Gems: Maximising the Potential of UK Properties

Are you on the hunt for a new property?

Why settle for an ordinary house when you can turn a diamond in the rough into your dream home?

With the right strategy and a keen eye, you can discover hidden gems and unlock the potential of UK properties.

In this article, we’ll show you how to identify, evaluate and maximise the ROI of properties with potential.

Property with potential

Part 1: Identifying Properties with Potential

Identifying properties with potential is the first step towards making a sound investment in the UK property market. These properties have a good chance of increasing in value over time, making them a profitable asset.

However, finding the right property can be challenging, and knowing what to look for is important.

This section will discuss the concept of a property with potential, its characteristics, and how to identify one in the UK property market.

What is a Property with Potential?

A property with potential refers to a real estate investment that presents an opportunity for growth, profitability, and increased value. It could be a property that requires some updates or improvements to increase its value or one located in an area with a lot of potential for growth and development.

Essentially, a property with potential could offer a significant return on investment for the investor.

Some of the characteristics of a property with potential include being in an up-and-coming location, having unique features in high demand, or requiring cosmetic or structural improvements.

By investing in a property with potential, investors could see a higher return on investment than they would with a traditional property purchase.

How to Identify a Property with Potential

Identifying a property with potential requires some research and due diligence.

One of the best ways to begin is by studying the current property market trends in the area you are interested in. This could help you understand the types of properties in high demand and what features buyers are looking for in a property.

Next, assessing the potential for growth and development in the area where you plan to invest is important. This could involve researching the local economy, transportation links, upcoming infrastructure projects, and the quality of schools in the area.

By understanding the potential for growth, you can identify properties likely to increase in value over time.

Another way to identify a property with potential is by looking for properties that require cosmetic or structural improvements. This could involve seeking out properties listed at below-market prices due to their condition. Looking for abandoned or derelict properties for sale can be useful here.

Investing in the right improvements could significantly increase the property’s value and make a profit when you decide to sell.

Common Pitfalls to Avoid

Investors should avoid some common mistakes when investing in a property with potential.

One of the most significant pitfalls is failing to do sufficient research before making a purchase. This could involve investing in an area unlikely to experience significant growth or purchasing a property that requires more improvements than originally anticipated.

Another common mistake is underestimating the costs of renovation or upgrading. Our article on the most common unexpected issues when renovating a property is worth reading.

When investing in a property with potential, it is essential to have a solid financial plan in place that accounts for all potential costs. This includes not only the cost of purchasing the property but also the cost of any required renovations, upgrades, or repairs.

Finally, it is important to avoid overcapitalising on a property. This could involve investing too much money into the property to increase its value beyond what is reasonable for the area.

By avoiding these common pitfalls, investors can ensure they make a profitable investment in a property with potential.

Part 2: Maximising the Potential of a Property

In Part 1 of this guide, we discussed identifying properties with potential. In Part 2, we will explore the various strategies you can use to maximise the potential of a property and increase its value.

Whether you’re looking to sell the property for a profit or turn it into your dream home, there are several things you can do to make the most of its potential.

From renovating and upgrading to adding value and choosing the right location, this section will provide the information you need to make informed decisions and achieve your goals.

Renovating and Upgrading

Renovating and upgrading a property can significantly increase its value and appeal to potential buyers or renters.

However, planning your renovation project carefully is important to ensure it delivers the desired results without exceeding the budget.

One of the most popular renovation projects is the kitchen. This is often the heart of a home and can be a major selling point for potential buyers or renters.

A modern, functional kitchen with high-quality appliances and plenty of storage can significantly increase a property’s value.

Bathrooms are another area of the property that can benefit from renovation.

A well-designed bathroom with high-quality fixtures and fittings can create a sense of luxury and relaxation, attracting potential buyers or renters.

Other popular renovation projects include adding an extension or converting an attic or basement. These projects can add extra living space to a property and increase its value.

However, they can be costly, so it is important to ensure that the potential return on investment justifies the expense.

Adding Value to a Property

There are several strategies for adding value to a property, including:

  1. Improve Energy Efficiency: Making a property more energy-efficient can significantly increase its appeal to potential buyers or renters. This can be achieved by installing double glazing, insulation, and energy-efficient heating systems.
  2. Enhance Kerb Appeal: The first impression of a property is crucial, and enhancing its kerb appeal can increase its value. This can be achieved by landscaping the garden, repairing any damage to the property’s exterior, and repainting the front door.
  3. Make the Property Smart: Adding smart technology to a property can make it more appealing to modern buyers or renters. Smart home technology can include smart thermostats, security systems, and lighting.
  4. Create Open-Plan Living Spaces: Open-plan living spaces are becoming increasingly popular as they create a sense of light and space. Removing walls between the kitchen, living, and dining areas can create a modern, spacious living space.
  5. Create Additional Living Space: Adding an extra bedroom or living area to a property can significantly increase its value. This can be achieved by converting a loft or garage or building an extension.

The Importance of Location

Location is one of the most important factors when buying a property.

A property’s location can significantly impact its potential value and appeal to potential buyers or renters.

When choosing a location, it’s important to consider factors such as transport links, local amenities, and the quality of the local schools.

Properties in desirable locations with good transport links and local amenities are likely to be more expensive, but they are also likely to have a higher potential return on investment.

It’s also important to consider the future potential of the location. Areas currently up and coming or undergoing regeneration may offer good potential for capital growth in the future.

In summary, when buying a property with potential, it’s important to carefully consider the potential return on investment of any renovation or upgrade projects, to choose strategies for adding value that suit the property and location, and to carefully consider the location of the property to ensure it has the potential to deliver the desired return on investment.

Part 3: Financing a Property with Potential

Financing a property with potential is a crucial aspect of the investment process.

Whether you’re looking to buy a fixer-upper, a property that needs some cosmetic work, or a property with development potential, you’ll need a solid financing plan.

This section will explore the various financing options available for a property with potential in the UK.

From traditional mortgages to alternative financing options like crowdfunding, we’ll provide an overview of the different types of financing available and discuss the associated costs and risks.

Getting a Mortgage for a Property with Potential

A mortgage is a popular way of financing a property purchase in the UK. Though, the process can be a bit more complicated regarding a property with potential.

Lenders often hesitate to lend on properties that need work, as they represent a higher risk. However, some lenders specialise in mortgages for properties with potential.

Before applying for a mortgage, it’s important to have a solid financial plan in place. This includes having a good credit score, a stable income, and enough savings to cover the deposit and other associated costs.

Providing as much information as possible about the property is important when applying for a mortgage. This includes a detailed report on its current condition and an estimate of the work needed.

The lender will also want to know how much the property will likely be worth once the work is completed.

Other Financing Options

In addition to traditional mortgages, other financing options are available for a property with potential. Here are some of the most common ones:

Bridging Loans

A bridging loan is a short-term loan that can be used to cover the purchase cost and any renovation work. This type of loan can be useful if you need to move quickly on a property and don’t have time to wait for a traditional mortgage to be approved.

Bridging loans can be expensive, with interest rates typically higher than a traditional mortgage. They can also be risky, often with high fees and charges.

It’s important to read the small print carefully and make sure you fully understand the terms and conditions before taking out a bridging loan.

Renovation Loans

A renovation loan is specifically designed for properties that need work. This type of loan can be used to cover the cost of renovation work and is often easier to obtain than a traditional mortgage. However, the interest rates can be higher, and the loan may be subject to stricter lending criteria.

Before taking out a renovation loan, it’s important to have a detailed plan of the renovation work that needs to be done. This will help you accurately estimate the costs and ensure you can afford the loan repayments.

Alternative Financing Options

If you’re struggling to obtain a mortgage or loan for a property with potential, alternative financing options exist.

One option is crowdfunding, where you can raise funds from a group of people who invest in your project.

Another option is peer-to-peer lending, where you can borrow money from individuals rather than traditional lenders.

Both options can be useful if you need to raise funds quickly or have a limited credit history. However, they can also be risky and incur high fees and charges.

It’s important to read the small print carefully and understand the terms and conditions before taking out any alternative financing.

Whatever financing option you choose, it’s important to understand the associated costs and risks clearly. Do your research and seek professional advice before making any decisions.

Part 4: Maximising the Sale Price of a Renovated Property

After investing time and money into renovating a property with potential, the ultimate goal is to sell it for the highest possible price. To achieve this, it’s important to present the property in the best possible light.

In this section, we will discuss some tips for maximising the sale price of a renovated property in the UK.

Improve Kerb Appeal

The exterior of your property is the first thing that people see, creating a lasting first impression. When the exterior of your property looks well-maintained and attractive, it signals to buyers that the property is in good condition and worth investing in.

Buyers are willing to pay more for a property with good kerb appeal.

By investing in simple improvements, such as enhancing the landscaping or upgrading the front door, you can make your property stand out from others on the market and create a positive impression that draws the attention of potential buyers.

Make sure to read our article on improving your home’s kerb appeal.

Professional Photography

Hiring a professional photographer is essential for creating eye-catching photographs to attract potential buyers.

The photographer should have property photography experience and know how to capture the best angles and lighting.

Good-quality photographs make a property stand out, leading to more viewings and offers.

In addition to traditional photographs, it’s also worth considering other types of visual media, such as:

360-Degree Virtual Tours

A 360-degree virtual tour is a digital property representation that allows potential buyers to explore it from every angle. This can be a great way to showcase a property’s features and layout and give potential buyers a better sense of the space.

Aerial Photography

Aerial photography is a great way to showcase a property’s location and surroundings. It can be particularly useful for large gardens, rural properties, or scenic views.

Aerial photography can also give potential buyers a better sense of the property’s size and layout.


A video tour of a property can be a great way to showcase its features and layout. This can be particularly useful for properties with unique features, such as a period with original features or a modern property with high-end fixtures and fittings.

Home Staging

Home staging prepares a property for sale by showcasing its best features and creating an inviting atmosphere. This can involve decluttering, rearranging furniture, and adding decorative touches.

The goal behind home staging is to make the property feel welcoming and to help potential buyers visualise themselves living in the space.

Hiring a professional home staging service can be a good investment, as they have the expertise to transform a property and make it more attractive to potential buyers.

However, if you’re on a tight budget, there are also many simple and affordable home staging techniques that you can do yourself.

Marketing Strategy

A well-executed marketing strategy is crucial for attracting potential buyers and achieving the best possible sale price. This can include advertising in local newspapers, online property portals, and social media platforms. It’s important to choose the right marketing channels for the target audience and to create compelling marketing materials that showcase the property’s best features.

When creating marketing materials, it’s important to highlight the property’s key selling points, such as its location, unique features, and any renovation work done. It’s also important to include accurate and up-to-date information about the property, such as its price, size, and number of bedrooms.

Pricing Strategy

Pricing a property correctly is crucial for achieving a quick sale and the best possible price.

When setting a price, it’s important to consider the current state of the property market, the property’s location and condition, and the costs of any renovation work.

Overpricing a property can deter potential buyers and lead to the property staying on the market for longer, while underpricing can result in lost revenue.

One way to determine the right price for a property is to look at similar properties that have recently sold in the area. This can give an idea of the current market value of the property. It’s also important to seek professional advice from estate agents or property valuers who can provide an accurate and up-to-date property valuation.


The potential of a property can often be hidden, and it takes a keen eye to identify it. In this article, we discussed some key factors to look for when searching for a property with potential.

Firstly, it’s important to understand what a property with potential is and what characteristics to look for. This will help you in your search for the perfect investment property.

Once you have identified a property with potential, it’s essential to avoid common mistakes that can cost you in the long run. We have provided some tips to help you steer clear of these pitfalls.

Maximising the potential of a property can involve renovating, upgrading, or adding value to the property. Each strategy has pros and cons, so weighing up your options and choosing what’s best for your investment goals is important.

Finally, financing a property with potential requires a solid financial plan. Getting a mortgage is one option, but alternative financing options are available.

In conclusion, investing in a property with potential can be a lucrative venture if done correctly. By following the tips in this article, you’ll be better equipped to identify, maximise and finance a property with potential.

Remember that the UK property market constantly evolves, so staying informed and up-to-date is essential to maximise your investment.


What should I look for when searching for a property with potential?

When searching for a property with potential, you should consider factors such as the property’s location, condition, and the surrounding area.

Look for properties that require renovation or upgrading, as these can often be purchased at a lower price, providing the opportunity for a greater return on investment.

It is important to do thorough research to ensure that the property’s potential outweighs any costs associated with renovation or upgrading.

Consider working with a property expert who can help you identify properties with potential in your desired area.

What are some common mistakes to avoid when investing in a property with potential?

One of the most common mistakes when investing in a property with potential is underestimating the cost of renovations or upgrades.

Make sure to budget carefully and obtain accurate estimates from qualified professionals before making any commitments.

Another mistake is failing to consider the location of the property. A property with potential in a poor location may not provide the return on investment that you are looking for.

Finally, it is important to avoid investing in a property with potential without doing thorough research. Carefully evaluate the property, the market, and the surrounding area before making investment decisions.

How can I add value to a property with potential?

There are several ways to add value to a property with potential. Renovating and upgrading the property can increase its value significantly.

Popular renovation projects include updating the kitchen and bathrooms, replacing flooring, and repainting the interior and exterior of the property.

Adding additional living space, such as a loft conversion or extension, can also increase the value of a property.

Consider adding a garden or outdoor entertaining area to make the property more attractive to potential buyers.

Finally, ensure the property is well-maintained and presented in the best possible light when selling.

How important is location when buying a property with potential?

Location is one of the most important factors to consider when buying a property with potential.

A property with potential in a desirable location will likely provide a better return on investment than one with potential in a less desirable location.

Consider factors such as the neighbourhood, the proximity to amenities, and the potential for future development in the area.

Research the local property market to ensure that the property’s potential outweighs any potential risks associated with the location.

What financing options are available for a property with potential?

There are several financing options available for a property with potential.

Traditional mortgages are available, but it is important to have a solid financial plan in place before applying for a mortgage.

Alternative financing options include bridging loans, which provide short-term finance to purchase a property with potential, and peer-to-peer lending, which allows individuals to lend money to each other without using a traditional financial institution.

It is important to carefully research and evaluate each financing option to ensure that it best fits your investment goals and financial situation.

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